The second version of the web is very much about communication - quick communication. With these 2.0 applications opinions are spread rapidly and to millions of people. If you have something to say and can say it in an efficient way under 140 characters, its possible to spread your thoughts world wide within seconds.
The problem though is that way to many still consider services like twitter and facebook as "for personal matters only" and that you can't use social network applications while wearing your business suit.
Our line of business is BI - Business Intelligence and traditionally that means working with LOB applications gathering data into a datawarehouse and helping our customers analyse and understand their data in order to perform better.
Well isn't it so that what people all around the world think about your company or your products are very important as well? This type of data normally comes from surveys' and after a survey is completed the data is put together and delivered to the company in a spreadsheet...
Instead of this fully functional way, why not consider gathering data from micro blogs around the world and gain instant access to what people actually say and think about you? I'm pretty sure the second generation of the web is very much about business - just in new ways...
Interested in finding out how to gain access to this kind of information?
Take a look at the following article: