when designing, you of course want your reports to be a part of the existing graphical profile.
This blog post will describe how you in an easy way change the look and feel of your SSRS Parameter Banner.
1. Go to your disk where you have your SSRS instance installed
The default location of the HTMLViewer.css file:
C:\Program Files\Common Files\Microsoft Shared\Web Server Extensions\15\WebServices\Reporting\Styles
2. Open your HtmlViewer.css file in notepad, do all the font and color changes you want.
For instance, edit this code to change the color of the banner background
3. Simply save and overwrite the existing HtmlViewer.css file.
(Be sure to save the original file as a copy before you start making changes)
For more details go to: http://technet.microsoft.com/en-us/library/ms345247.aspx